• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

Printing Services Melbourne

High Quality Digital Printing in Melbourne

Main navigation

Menu
  • HOME
  • SAME DAY PRINTING
  • SERVICES
    • GENERAL PRINTING
      • Christmas Card Printing
      • Event Promotion Printing Specials
      • Poster and Canvas Printing
      • Digital Die Cutting
      • Label Printing
      • Flyers, Booklets & Brochures Printing
      • Custom Decal & Sticker Printing
      • Business Card Printing
      • Custom Swing Tags
    • LARGE FORMAT PRINTING
      • Outdoor Signs
      • Vinyl Signs and Banners
      • Corflute Sign Printing
      • Window Signs
    • DISPLAYS & RETAIL SIGNAGE
      • Point of Sale Items
      • Pull Up Banners
      • Teardrop & Flag Banners
      • Exhibition Signage Printing
    • FINISHING SERVICES
      • One-Off Printing
    • Close
  • OUR WORK
    • Large Format and Signs
    • Digital Die Cutting
    • Business Card
    • Point of Sale
    • VIEW ALL OUR WORK

    • Close
  • TEMPLATES
  • REQUEST A QUOTE
  • NEWS
  • CONTACT

What Your Print Design Says About Your Business

August 9, 2017 By webdev

Who are you as a business?

This is a difficult question to answer, but one that has been of growing significance for decades. As the platform for marketing and promotion grows, so too does the implied personality that your business develops and builds over time. This definitely comes in part from the actions and functions of your company, but this is no longer enough to fully endorse yourself as the best choice for prospective purchasers. It may seem strange at first, but the physical appearance of a company is very important in defining how that company is perceived. So let’s go into a few of the pitfalls that companies fall prey to in modern marketing.

Choosing Your Target

Though a slight simplification, it can be said that a streamlined, industrial article that may draw in B2B interest will be less appealing to a biking enthusiast. Being aware of the wants and needs of your chosen demographic is necessary in building any interest in your business. Although something may seem like the safest, cleanest approach, it may lead to your audience being intimidated or shying away. In the same way, focussing on the surface understanding of a group will inevitably lead to your brand not being taken seriously, which leads to our next point.

Being Patronising

Coating your copy in hashtags and emojis may seem like the perfect plan on paper for getting to the core of “what young people want”, but a tactic like this is likely to appear cheap as it doesn’t reflect a proper understanding of the people you are marketing to. When you connect with your audience, being perceived as out of touch can mean death for your business image, and cause what could have been your core consumer base to stray.

The Little Things

Having dramatic headings and colourful imagery to draw the eye is all well and good, but have you considered your writing itself? is a subtle touch that, whether they are aware of it or not, readers will immediately take notice of. Times New Roman and Papyrus are examples of fonts that have fallen under a great deal of scrutiny in the last few years, so don’t let your flawless marketing campaign be sullied by such a simple mistake.

This may all seem very daunting for companies new to publicising themselves, or that have a tendency to fall back on old ways, but as long as you are willing to put in the effort and keep updated on the world of design, your business can keep its head above the water.

Filed Under: Print Design Tagged With: design for print, print design, print design services

« The Power of First Impressions
How to Leverage The Marketing Potential of Promotional Stickers »

Primary Sidebar

Printing services Melbourne
Same day printing - Melbourne
Pull up banners - Melbourne

Recent Posts

  • How to DIY Wedding Invitations (15 Do’s & Don’ts)
  • Why You Should Get a Custom Calendar Printed: 6 Reasons
  • Wedding Printing Checklist – The Wedding Planner’s Must Have Guide
  • 8 Important Elements Of a Quality Pull Up Banner

Categories

We are pioneers and specialists of

HIGH QUALITY DIGITAL PRINTING in Melbourne

Need Printing Help?

Upload a File - Classic Colour

Printing Templates and Downloads_Classic Colour


Request A Quick Quote


Footer

Home

  • Gallery
  • Flyers, Booklets & Brochures
  • Poster and Canvas Printing
  • Digital Die Cutting
  • Custom Decal & Sticker Printing
  • Pull Up Banners
  • Large Format Printing Melbourne

Location

Contact Us

540 Elizabeth Street, Melbourne, Victoria, 3000

We are centrally located right opposite the Queen Victoria Market.

Phone: 03 9349 1199

E-mail: info@classic-colour.com.au

 

 

Instagram

Load More...Follow on Instagram
© 2019 Classic Colour Copying | Sitemap