Although stickers are a tried and tested marketing strategy, this doesn’t mean they’re outdated. They are one of the few traditional marketing ploys that have carried on relevance well into the 21st century. If you’re looking to further promote or advertise your business, think about the cost-effective idea of printing some stickers. In order to get the most out of them, we’ve put together a short guide on how your business can leverage the marketing potential of stickers.
Target your audience
As with any marketing strategy, it is paramount that you establish who your target demographic is. That way, you can cater the sticker’s message, design, promotion and distribution based on your ideal audience. Asks questions such as:
Who is your audience?
What are their details, taste, and expectations?
What is the impression that you’re trying to make on them?
What kind of new clients do you want to attract?
How can you attract prospective clients?
There is a multitude of ways that you can customise your stickers to suit your needs. The market is busy; full of competitors who are all vying for the same target audience. Thus, it’s imperative that you have a brand that stands out. Ensure your sticker is visually appealing, but also gets to the point. Don’t be afraid to experiment with shapes, colours, fonts and sizes.
The primary purpose of the sticker is to convey an important piece of information about your business. Perhaps it’s the logo you want to promote? Perhaps it’s for a particular event? Or maybe it’s about the details of your business, such as opening and closing times? Whatever your message is, make sure it’s clear, concise and it stands out.
Distribution and promotion
Now you’ve got the design of the sticker down pat, think about how you want to distribute and promote them. There are a plethora of ways you can distribute your stickers, such as handing them out at events, putting them in your business’ shopping bags, sticking them on your bumper bar or car window, or placed on packaging. Think about where your target audience will be and where they will look, and distribute your stickers accordingly.
Stickers in the long term
It’s important to use a premium print company when you are producing your stickers, especially if you hope they will be stuck to vehicles or onto a permanent fixture. Excellent sticker printing will assure that your sticker looks great and has a long life of promoting your company or product for years to come.
One of the most versatile marketing tools in existence, stickers can be used in so many different ways and in so many different places. Whether you are using a sticker by itself or sticking it to something else in order to draw attention, stickers are made to get noticed and send a message in ways that other marketing materials just can’t. Don’t get stuck for marketing strategies, get stickered instead!