One of the most important elements, when designing a roll up banner, is to choose images which will not only match your brand, but catch the attention of the ‘reader’ – evoking a need to purchase your product/service. Of course, there are certain ‘rules’ which need to be followed in order to ensure that your pull up banner is even worth displaying.
Thus, if you are trying to figure out how to design a roll up banner, it’s important to keep the following image ‘rules’ in mind to create the perfect marketing tool:
Focus on colour
In order to catch the attention of potential customers from across the room or even the street, it’s important that the designer chooses bright, bold colours for the pull-up banner. Vibrant colours are more easily seen – keeping in mind that it falls within your brand. Remember to keep in mind the psychology behind various colours and the feelings you’d like to evoke when potential customers notice your pull up banner.
Remember the subject manner
Matching the wording on your pull up banner design to the image will make plenty more sense to the potential customer. Thus, if your content is about the outdoors, you need to ensure that the image being displayed falls in line with what’s being said.
Consider the shape
Tall, rectangular images are best for roller banner design ideas. Not only will the image be displayed correctly without cutting anything off or away, the image will look natural where it’s being placed. Always keep this important tip in mind when searching for images online as landscape-shaped images will create more difficulties in the design process. Remember, designer are highly talented, but some things simply can’t be done without compromising at least one element of the chosen image.
Read: What Your Print Design Says About Your Business
Carefully plan the composition
Placement of the pull-up banner should be considered when choosing an image for the design. If standing on a table, the image placement will be below the centre line. If placed on the ground, the image should be placed above the centre line – ensuring that the focal point is eye level. If not, the image may go unnoticed by potential customers.
Always remember the style
When figuring out how to design a roll up banner, it’s important to keep the style in mind. Photography rules should apply to all pull-up banners – always including at least one person in the image. Never use structures solely in order to catch the attention of potential customers. They can’t relate to lifeless buildings.
Most importantly, the resolution should be of the highest quality
Roll up banner size in pixels should always be considered when designing your marketing tool. The bigger the image, the higher the resolution. Keep in mind that the resolution should be at least 150+ dots per inch (often seen as either DPI or PPI) in order to create a quality pull up banner design. If not, you could end up with a lovely image meeting all of the above-mentioned requirements, but lacking the actual size in order to place it on a pull-up banner.
Remember, there’s nothing worse than a distorted image of a marketing tool. You’ll be discredited automatically by potential customers without even thinking about it twice. Always remember to choose a high-resolution image, which may be difficult to find without having to pay for it. However, you simply can’t use a stock image without ‘legally owning’ it, thus, you need to purchase it online. If not, you could end up paying a hefty fine if you’re caught.
When introducing a pull-up banner design, it’s important to ask for a mockup before proceeding with the printing – ensuring that your vision and designer’s meets where it should. Ask for a pull-up banner mock up before making your final decision.
Need a unique marketing tool? Request a pull-up banner quote from Classic Colour.
