Choosing the perfect pull up banner for upcoming trade shows could mean the difference between success and failure of your attendance at the event. Let’s face it, we all need a little bit of help every once in awhile. When it comes to choosing a quality pull up banner for an upcoming trade show, knowing which elements to keep in mind could make a big difference. Remember, people attend trade shows & business events for a myriad of reasons, where often there’s only a small percentage that want to actually buy something.
You need to be able to reel them in, and a well designed, effective pull-up banner is one supplementary way of doing this
Finding the correct advertising option to leave a lasting impression is crucial – ensuring you get as much exposure as you possibly can. If you plan on investing in a retractable pull up banner, it’s important to keep the following tips in mind:
1. Never place important text at the bottom of the banner.
Naturally, individuals read from the top down, so you want to ensure that your most important text or message is placed from the top down. Yes, adding your contact details to a banner is crucial, but you want to ensure that you catch the reader’s attention long enough in order for them to want to look for your contact details.
2. Choose your colours wisely.
It’s important to use your brand’s colour scheme on your banner and ensure that the message is consistent with your other marketing activities. If your logo is a specific colour, match the text colour accordingly by incorporating your company’s branding colours – ensuring that the text and logo stand out from the background. The last thing you want is spending money on marketing material that does very little for your marketing objectives. At the end of the day, it’s important to keep a consistent experience across all channels in order to maximise your brand identity and increase your value for money.
3. Be sparing with information.
More information can always be added with a brochure design or business flyers. Never flood readers with useless information that they’re not going to remember.. Ideally, you want to add only the necessary information – addressing a problem they may be experiencing and offering a solution. Remember to add necessary contact details and your logo. Anything more than that should be thought over in depth. The last thing you want is losing a potential customer before you’re able to convey your message properly. Always end with a strong call to action to evoke curiosity and keep the necessary information short and sweet.
4. Display your contact details where viewers expect them.
Although your contact details are important, it should be placed along the bottom where readers will search for it. Creating a strong call to action could mean an increase in sales, which is why the placement of your contact details should be carefully examined. Remember, there’s a reason why certain design elements are added in certain spots. Changing it could mean the difference between someone getting the exact message you’re trying to convey or someone missing the plot completely.
5. Add your logo at the top.
Add your company details such as a logo somewhere along the top of your pull up banner design where readers will know exactly which company is advertising (depending on the type of design you end up choosing). It’ll give them a pretty clear idea of the type of product/service you’re advertising without even having to read the banner completely. Remember to make it bright and bold making full use of your pop up banner design.
6. Think in terms of left to right.
Not only do individuals read from the top down, they also read left to right, meaning you have to be conscious about the type of information you choose to add on the left-hand side of the retractable pop up banner. Remember that more information can always be added with a brochure design or business flyers.
7. Get your banner professionally designed
There’s nothing worse than a pixelated, low resolution image on a pull-up banner. Not only will it ruin the banner’s look, it may even ruin your company’s reputation. Invest the extra money in getting your banner professionally designed and printed, as you’re risking the loss of potential business with poor looking pull-up banner.
8. Keep the focus point at eye level.
Your most important message should be placed at eye level. Naturally, your eyes will keep at the most comfortable level for reading. Thus, your main message should be placed within the top half side of the pop-up banner (pull up banner). Taking into consideration that you only have 3-5 seconds to grab someone’s attention, you need to ensure that you make the most out of the space available.
Adding a pull-up banner to your next trade show exhibition is a must if you want to attract visitors and potentially generate new business. Don’t forget to keep all of your marketing material in line with your brand outline, otherwise you might cause confusion when people try to look you up online or see some of your other marketing efforts.